The Italian promo single is a strange phenomenon. There are several in my collection, and without exception they are white label promos, released in a custom white sleeve, with two A-side tracks from different artists on them. In this case: 'Don't give up' by Peter Gabriel and 'In too deep' by Genesis.
I'm not up on Italian chart placings, but it's safe to assume that both singles were a hit in Italy. What's interesting about this single is that in a way it reunites the old line-up of Genesis. But that's a rather pointless observation. It's a nice collector's item for fans of Genesis, Peter Gabriel... and Kate Bush of course.
My collection: 7" single no. 1718
Found: Record fair, Amsterdam, September 19, 1992
Cost: 10 guilders
Tracks: 'Don't give up' (Peter Gabriel with Kate Bush) / 'In too deep' (Genesis)
It's not exactly a promo, but a juke-box issue. Most people probably have never even seen a juke-box today, but the Italian record labels used to pair different artists from their catalogue on the same 7" disc and distributed those to juke-box holders (bars etc.) - at times making for very unusual and improbable couplings...
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