This single was released in order to promote the band's compilation album 'Greatest hits 1972-1978', which featured all their hits until then. 'I'm not in love' was one of their biggest hits, reaching number 1 in Canada, Ireland and the UK, and reaching the top 10 almost everywhere else.
My collection: 7" single no. 6677
Found: Plato, Leiden, 2 April 2022
Cost: €2
Tracks: 'I'm not in love' / 'For you and I'
Written and sung by Kevin Godley, Lol Creme and Graham Gouldman and produced by 10CC, "Rubber Bullets" was the band's first number 1 hit in the United Kingdom, spending one week at the top in June 1973. The track is a tongue in cheek homage to 'Jailhouse Rock' with a Beach Boys influence.
In 1975, 10CC made an important step in their career. Eric Stewart comments: 'At that point in time we were still on Jonathan King's label, but struggling. We were absolutely skint, the lot of us, we were really struggling seriously, and Philips Phonogram wanted to do a deal with us. They wanted to buy Jonathan King's contract. I rang them. I said come and have a listen to what we've done, come and have a listen to this track. And they came up and they freaked, and they said 'This is a masterpiece. How much money, what do you want? What sort of a contract do you want? We'll do anything, we'll sign it'. On the strength of that one song, we did a five-year deal with them for five albums and they paid us a serious amount of money.'
'I'm not in love' was originally written around a bossa nova style beat and tempo. Lol Creme suggested slowing it down, while Kevin Godley suggested replacing the beat with a built-up wall of voices. The ethereal sound was created by laboriously building up multiple overdubs of the voices of Stewart, Graham Gouldman, Godley and Creme singing a single note in unison. This multi-track was then mixed down and dubbed down onto 16-track tape. This process was repeated across all sixteen tracks to create a lush 256-voice "virtual" choir that could "sing" chromatic chords. A number of these prepared multi-tracks were then cut into several endless loops, each of which contained the basic notes of the main chords used in the song. The chorus loops could then be played by using the mixing desk rather like a keyboard. Each chord could be sounded by bringing up the fader for that loop. The instrumental break featured the repeated spoken phrase: "Be quiet, big boys don't cry...", which was spoken by Kathy Warren, the receptionist of the Strawberry Studios where the band recorded the track.
After the departure of Godley and Creme, Stewart and Gouldman opted to continue as 10CC, bringing in to the studio drummer Paul Burgess, who had up to that point been their tour backup drummer. Their first album as a three piece band was 'Deceptive bends' in 1977.
10CC were huge in the autumn of 1978, because of this single. 'Dreadlock holiday' became a classic almost at the time of its release as a single. It was played a lot on radio and television and eventually became a number 1 hit in several European countries, including the UK and the Netherlands.
'Windows in the jungle' was released in 1983 as the ninth studio album by 10CC. Eric Stewart recalled that the finished album did not meet his initial expectations: 'It started as a concept album and I'm sorry I didn't pursue that goal, the pressure for the hit single always got in the way with 10CC albums.'
The 1983 10CC album was mostly a product of Eric Stewart, as Graham Gouldman only performed partial lead vocals on one song. The album featured a lot of session musicians and Stewart later reflected that the original idea of a concept album was not realised. 'I longed to be like Pink Floyd and just go for large musical statements like 'One night in Paris' and 'Feel the benefit', but we were locked onto the singles roundabout, the 'quick buck', and it was impossible to break free at the time.'
The eighth studio album by 10CC was 'Ten out of 10', released in 1981. It failed to chart in the USA and UK. The album marked the first involvement with the band by American singer-songwriter Andrew Gold. The American record company wanted more of an American flavour to the album.
'Look hear?' was the seventh studio album by 10CC, released in 1980. The album was recorded at the band's Strawberry Studios South in Dorking, Surrey.
