Thursday 26 November 2009

Relax - Frankie goes to Hollywood

ZTT Records signed Frankie Goes to Hollywood after producer and co-founder Trevor Horn saw the band play on the TV show The Tube, where they played an early version of 'Relax'. Once the band was signed, ZTT co-founder Paul Morley mapped out the marketing campaign fashioned as a 'strategic assault on pop'. He opted to tackle the biggest possible themes in the band's singles ('sex, war, religion'), of which 'Relax' would be the first, and emphasised the shock impact of Frankie members Holly Johnson and Paul Rutherford's open homosexuality in the packaging and music videos.

Horn dominated the recording of 'Relax' in his effort for perfectionism. The band were overawed and intimidated by Horn's reputation, and thus were too nervous to make suggestions. Johnson said in his autobiography, 'Whatever he said we went along with'. When attempts to record with the band proved unsatisfactory, Horn hired former Ian Dury backing band the Blockheads for the sessions. When the results of these sessions didn't sound modern enough, Horn then constructed a more electronic-based version of the song with session musician Andy Richards and with rhythm programming assistance from J. J. Jeczalik of Art of Noise. Horn developed this version of the recording in his West London studio while the band remained in their hometown of Liverpool. Ultimately lead vocalist Johnson was the only band member to perform on the record. Horn completed the recording having spent £70,000 in studio time. As Horn explained years later, 'I was just... Look, 'Relax' had to be a hit.'

My collection: 7" single no. 4263
Found: Record fair, Utrecht, November 21, 2009
Cost: 1 euro
Tracks: 'Relax' / 'One September Monday'

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