Peter Gabriel's 'Sledgehammer' will always be remembered mostly because of
this video. It was directed by Stephen R. Johnson. Aardman Animation and the Brothers Quay provided claymation, pixilation, and stop motion animation that gave life to images in the song. In 1987, it won nine MTV Video Music Awards, a record which still stands today. It ranked at number four on MTV's 100 Greatest Music Videos Ever Made (1999). MTV later announced that 'Sledgehammer' is the most played music video in the history of the station.
The lyric of the song contains thinly-veiled sexual innuendo, which was common in soul music from the 1960's, which the song was influenced by. The lyrics include phallic references such as a steam train, bumper cars, a Big Dipper (roller coaster) and a fruit cage. It also includes references to the sexual reproduction of plants, mentioning pollination, fruit and bees.
I bought this single a decade after it came out. At the time of its chart ascent, the song was played so often on radio and television that I thought I would never play this record anyway. And I was right. I still haven't played it much.
My collection: 7" single no. 2832
Found: Record Exchange, London, February 8, 1997
Cost: 1 pound
Tracks: 'Sledgehammer' / 'Don't break this rhythm'