The Beloved were having some success as an indie band, when they slimmed down to a duo consisting of Jon Marsh and Steven Waddington. Having experimented with dance sounds already, the two decided to embrace it more and managed to sign a contract with Warner. Their first single for the major label was 'Loving feeling', released in a limited edition poster bag.
The single didn't become a chart hit, but their next single would be 'The sun rising', which did become more popular. In a way, this single is the start of it all, and foreshadowing the things that were ahead.
My collection: 7" single no. 5371
Tracks: 'Loving feeling' / 'Acid love'