Compared to the aggressive sound of their debut album 'A secret wish', the material on Propaganda's second album '1234' was rather subdued. 'Only one word', the second single from the album, was a good example: the first line-up of Propaganda would never even have considered a ballad to be released as a single. Yet, here it was. Personally, I rate this as one of my favourite Propaganda tracks of all.
The international audience reacted with disinterest. In the UK, the single only managed a number 71 placing in the singles chart - in other countries the single did not chart at all.
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